How a Small Startup from Israel Revolutionizes Human Behavior Analysis and Deepfake Detection

Amit Cohen
8 min readFeb 3, 2024

Understanding human behavior has always been a complex and fascinating endeavor. It explores the depths of the human psyche, uncovering the intricacies of emotions, reactions, and cognitive processes. Revealense, a pioneering deep-tech startup, has embarked on a remarkable journey to illuminate the hidden aspects of human behavior.

The Need for Scientific Analysis Methodology

The realm of human behavior analysis is filled with questions that demand answers. For instance, can our body language indeed reveal our emotions? Are there universal indicators for human reactions, or do they vary across cultures? We need a scientific basis for our analyses supported by factual evidence to provide meaningful insights into these questions.

Methodology Matters

Revealense approach to human behavior analysis distinguishes itself from medical studies by focusing on non-medical clinical methodologies. While medical studies identify biomarkers for specific health concerns, Revealense seeks to understand mental states within specific contexts. This approach involves studying reactions like changes in body language, heart rate, blood pressure, and eye movements, which can reveal a wealth of information about an individual’s emotional and cognitive state.

The Array of Tests and Experiments

To facilitate advanced machine learning and neural network training, Revealense designed a series of tests and experiments, each scrutinizing distinct factors. These factors include pigmentation analysis, sound analysis, eyelid and blink analysis, body language analysis, thermal analysis, emotional analysis, and standard medical indicators. By collecting data on these factors, Revealense researchers aim to discern correlations between an individual’s state of mind and their physiological responses.

Objectives and Stages

Revealense research methodology follows a structured process:

1. Identification Phase: Extracting data and detecting patterns.

2. Cataloging Phase: Associating changes with meanings like cognition and emotion.

3. Correlation Phase: Comparing values from different factors obtained during testing.

4. Pattern Phase: Recognizing recurring patterns to infer the subject’s condition.

5. Algorithmic Phase: Formulating computational methods for data processing.

6. Analysis Phase: Weighing the data to produce a comprehensive report.

Stimulation, Repetition, and Recovery

During the research process, subjects are exposed to various stimuli, including cognitive and emotional questions, images, and sound ranges. Breaks are provided between and during tests to ensure subjects’ well-being and to assess consistency over different times and conditions.

Subjects and Cross Referencing

Revealense research methodology involves a diverse group of subjects, initially hundreds of individuals from various backgrounds. They are divided into groups, analyzed separately, and then cross-referenced. Human experts, including clinical psychologists, medical engineers, neuropsychologists, and polygraph experts, validate the computerized results.

Data Validation and Accuracy

Revealense data extraction capabilities range from 85% to 96%, while AI-analyzed prediction accuracy varies between 72% and 93%. The patented CRD model architecture achieves an accuracy range of 83% to 94%. Ambiguities may arise from varying human emotional reactions, which are thoroughly addressed in the final report.

Ongoing Model Training

Given the many variables influencing human analysis, Revealense recognizes that machine learning is an ongoing process. Data from specific fields will be continuously collected and cross-referenced to refine results for each test.

Implications of Deepfake Attacks Across Industries

Deepfake attacks have become a significant concern across various industries, posing substantial threats to data security, reputation, and public trust. This report explores the implications of deepfake attacks on different sectors, including finance, politics, healthcare, entertainment, and technology. It examines the potential risks, consequences, and strategies for prevention and mitigation within each industry.

1. Finance Industry:

Implications:

  • Fraudulent deepfake videos can deceive customers and lead to unauthorized transactions.
  • Investment decisions can be manipulated, leading to financial losses.
  • Banking institutions’ credibility may be damaged.

Mitigation Strategies:

  • Implement multi-factor authentication for online transactions.
  • Train employees to recognize deepfake scams.
  • Employ AI-based detection systems to identify fraudulent activities.

2. Politics:

Implications:

  • Deepfakes can disrupt elections by spreading false information and swaying public opinion.
  • Politicians may damage their reputations due to manipulated videos and audio recordings.

Mitigation Strategies:

  • Educate the public on the potential existence of deepfake content.
  • Encourage media outlets to fact-check content rigorously.
  • Implement cybersecurity measures to protect political campaign data.

3. Healthcare:

Implications:

  • Fake medical records and diagnostic reports can jeopardize patient safety.
  • Manipulated videos of doctors can harm their professional reputation.
  • Medical research can be compromised.

Mitigation Strategies:

  • Secure patient data with advanced encryption and access controls.
  • Use blockchain technology to authenticate medical records.
  • Invest in AI-based authentication of medical professionals.

4. Entertainment:

Implications:

  • Deepfake videos can damage the reputation of celebrities.
  • Fake auditions and casting calls can exploit aspiring actors.
  • The integrity of film and television production may be compromised.

Mitigation Strategies:

  • Employ watermarking and encryption for sensitive content.
  • Verify the authenticity of audition and casting communications.
  • Use advanced AI tools for identifying deepfake content.

5. Technology:

Implications:

  • Deepfake attacks can manipulate public perception of emerging technologies.
  • Tech companies may face liability for misuse of their products in deepfake creation.
  • Intellectual property theft may occur through the duplication of tech innovators.

Mitigation Strategies:

  • Develop and promote AI tools for detecting deepfakes.
  • Implement strict terms of use for AI-powered software.
  • Collaborate with law enforcement agencies to track and combat deepfake creators.

Advances Deepfake Detection with Revealense Illuminator® Deception

Introduction

In the ever-evolving landscape of technology, cybersecurity, and human behavior analysis, Revealense has emerged as a pioneering force. This white paper delves into Revealense groundbreaking contributions to understanding human interactions and its innovative strides in deepfake detection with the introduction of the Deception Illuminator. Together, we will explore how Revealense methodologies succeed in human behavior analysis and advance the crucial realm of deepfake detection.

Deep fake as misinformation and disinformation risk is named 1st cyber risk in the Global Risks Report 2024.

For this report, we analyzed a few deep fake videos recently; see examples below:

· Vladimir Zalenskyy — Fake video calling Ukraine’s military to surrender as part of Russian cyber manipulation attacks.

The analysis output clearly shows Zalenskyy’s cognition and emotional data; the graph shows machine behavior, not humans.

· Morgan Friman — One of the best deepfake videos ever created (scary).

This is not Morgan Freeman — A Deepfake Singularity Concept and deepfake by Bob de Jong Freeman’s voice is imitated by the incredibly talented Boet Schouwink A homage to the great actor. https://www.youtube.com/watch?v=oxXpB9pSETo

Following the analysis, we can see typical machine behavior and not human, especially when looking at emotion.

· Obama at the opening of MIT’s machine learning class. We can see a machine’s behavior, not humans.

Blue is the human cognition

Understanding Human Interaction

The Core of Revealense

Revealense journey into the intricacies of human behavior begins with its core expertise in extracting invaluable insights from human interactions. This process involves a meticulous video footage analysis to assess individuals’ cognitive, emotional, and stress levels. These insights have far-reaching applications across diverse sectors, including law enforcement, government, finance, and human resources.

Deepfake Detection: A Multifaceted Approach

The rise of deepfake technology presents a formidable challenge to information security and digital authenticity. It represents a sophisticated form of deception that can compromise trust and manipulate perceptions. Revealense takes a unique approach to address this challenge by integrating psychological principles into machine learning models. This innovative methodology enables the differentiation between genuine human interactions and those fabricated by deepfake technology, setting the stage for more effective detection.

The Implications of Deepfake Technology

The implications of deepfake technology stretch across organizational operations, brand reputation, and even national security. The potential impact on public opinion and election outcomes is particularly concerning. Revealense recognizes the gravity of this technology and emphasizes the need for a comprehensive approach to detection and mitigation.

A Multidisciplinary Approach to Cybersecurity

Deepfake threats are multifaceted and demand a multidisciplinary response. Revealense advocates for collaboration among security professionals, crisis managers, and social scientists to effectively assess, respond to, and mitigate the impacts of deepfake attacks. This approach recognizes that deepfake threats extend beyond technology and require a nuanced understanding of human behavior and societal dynamics.

Beyond Detection: Understanding Context and Perception

Effective deepfake mitigation goes beyond mere detection. It necessitates a deep understanding of the broader context in which such content is disseminated, the public perception of the content, and the identification of effective channels for counteraction. Revealense holistic approach considers the interconnectedness of technology, psychology, and societal influence.

Innovative Methodology

While many focus solely on identifying pattern anomalies in proposition and external markers, Revealense goes further by seeking out biological values that are not replicable by deepfake technology. This method reflects Revealense commitment to combat both the technological aspects of deepfakes and the underlying deception, providing a comprehensive defense against this evolving threat.

Conclusion

Revealense’s pioneering research methodology is a beacon of innovation in human behavior analysis. With meticulous test design, the utilization of cutting-edge technology, and the engagement of a diverse panel of experts, Revealense adeptly uncovers the concealed intricacies of human behavior. This methodology enriches our comprehension of human emotions and reactions and presents versatile applications across various industries. Consequently, it enhances decision-making processes and nurtures a culture of innovation.
The journey embarked upon by Revealense is marked by an unwavering commitment to innovation, constant vigilance, and an unyielding dedication to preserving truth and authenticity in the digital landscape. Whether through their highly effective methodologies for human behavior analysis or groundbreaking endeavors like the Deception Illuminator for detecting deepfakes, Revealense persists in unveiling the hidden facets of our world. In the face of technological and deception challenges, Revealense remains at the forefront, shaping a more secure and authentic digital environment for all benefits.
The scourge of deepfake attacks presents significant risks and repercussions across diverse industries, from financial fraud to political manipulation. Each sector must proactively counter these threats by implementing robust security measures, enhancing awareness, and investing in advanced AI-based detection technologies. Collaboration among industries, governments, and technology companies is paramount in confronting the evolving challenges posed by deepfake attacks and safeguarding each sector’s integrity and trust.

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Amit Cohen

A product leader with exceptional skills and strategic acumen, possessing vast expertise in cloud orchestration, cloud security, and networking.